Tuesday, March 04, 2008


I was left with no choice but to purchase fuel from a motorway service station on the M25. And thus, being on a motorway, the price of fuel is considerably higher. Probably due to the difficulty of transporting petrol to places along a motorway, compared to say, obscure villages in Cornwall.

I pull into BP and am rather horrified to see that Diesel is going to set me back 114.9p per litre. This is over seven pence more per litre than I have even spent on fuel. This is, without doubt, a complete fucking con.

Those of you thinking that BP hadn’t predicted their customer’s annoyance to outrageously priced fuel would be wrong. One of the world’s most profitable companies are all too aware of the hardship their prices are putting on the average Lionel in the street and thus as a sign of goodwill, are willing to practically throw free money at their customers.

So when I pick up the nozzle, my eyes are drawn to their big promotion, their giving back proudly plastered all over the fuel pumps. And if you’re standing up at the minute reading this, I suggest you sit yourself down and maybe fashion a rudimentary rope out of some old clothing and tie yourself to the chair, because at the bare minimum BP’s generosity is going to make you feel slightly faint. It will most likely make you come:

‘Three Cadburys Cream Eggs for £1’.

Because the fuel prices are so ridiculous at this place, I can only presume there are just two groups of people who would come to this garage. Those, like me, who through their own disorganisation are nearly out of fuel and those who are after big savings on Chocolate full of white sticky stuff. Maybe BP are genuinely targeting confectionary fans with Chocolate Egg loss-leaders, hoping that whilst they’re there they’ll impulse buy exorbitantly priced fuel.

But on entering the BP Shop/payment area, I am drawn towards the Cadbury’s eggs. My earlier dismissing of this offer is beginning to feel premature. These eggs retail at 47p each, and if I were to get three of them for a quid, I’d be saving my self 41p. This may not seem much, but after spending such an obscene amount on Diesel, my soul demands whatever cleansing it can get. If this must come in the form of a misguided purchase of chocolate eggs then so be it

I get back into my car and place the three eggs on the passenger seat. I drive in the direction of home as the chocolate silently melts in the unseasonal sunshine.

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