“The future everyday“, the corporate slogan says. ‘Wireless, all wireless‘, he says, pointing upwards to something wireless. I nod and slowly look around. There I was wondering around a Transport technology exhibition in Berlin, because that‘s the kind of life YOU are envious of. Loads of companies each covered in disgusting corporate spunk. The half-smiles, empty eyes, rehearsed tightening of the ties, and shirts uncreased beyond the achievement of conventional ironing hardware.
‘So……..they’re………all…………..wireless?’ I ask.
‘All wireless,’ he nods, ‘everyone, even that one with the wires; completely wireless. That‘s the key you see, the lack of wires.’
I said something about wirelessness and then threatened to kill him if he didn’t leave me alone right that second. And he went over to talk to someone else, about wirelessness.
That’s what “The Future Everyday” is like you see, and I don’t want it yet. I don’t know how this company tangibly experiences the future everyday, I’m even slightly suspicious that they don’t and it’s just some completely bollocks, badly thought out, twat of a statement. But I’m cynical you see, and there’s nothing more fashionable than being tangled up in those wires if it‘s the right now everyday.